Anatomy of a Campaign Jingle

Aber, subukan nga nating i-deconstruct ang terminong “Campaign Jingle.”

CAMPAIGN. Noun. A connected series of activities designed to bring about a desired result — e.g., to win in an election.

JINGLE. Noun. To rhyme or sound in a catchy, repetitious manner. A short musical composition for the human voice often with instrumental accompaniment.

Therefore… Campaign Jingle = a catchy, repetitive composition designed to ensure a candidate’s win during an election?

Note that the adjectives “true,” “real,” and “honest” are nowhere to be found in the definitions of the two component words. Hindi sila mahalagang elemento, ibig sabihin.

Kaya, kung susumahin… ang isang Campaign Jingle pala ay dinisenyo para makuha ang atensiyon ng mga tao, gamit ang magandang tunog at salita (dedma na kung hindi totoo ang sinasabi), para iboto nila ang isang kandidato.

So, ibig bang sabihin… ang kandidatong may pinaka-magandang Jingle ay ang pinaka-manloloko sa lahat?!

😦

(halata bang inggit?)

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Anatomy of a Campaign Jingle

One thought on “Anatomy of a Campaign Jingle

  1. tama..may point ka nga dyan, kaya ako pag nakakarinig akong catchy at magandang campaign jingle… humahanga ako sa mga gumawa nito at hinde sa kandidato mismo.

    Taroogs – magandang pilosopiya sa buhay yan, kapatid! magaya nga.

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